The hotel is situated in the very heart of Santa Cruz, between the old city and the new business, sports and commercial centre, was foundated in the year 1965. Among the main places situated close to it, you can find the Canarian government, El Cabildo de Tenerife, El Patronato de Turismo, Nuestra Senora de Africa market, El Corte Ingles, the Auditorium, the Oscar Dom?nguez Museum, and the football stadium.